Terrified over the state of menswear in the Midwest, producer and DJ Jeff Mills in partnership with Yoko Uozumi have come up to offer solution to the prevailing hopeless situation. Gamma Player, a boutique, is a breather for all those who get frantic over the lack of access to the cutting edge labels nearby.

Their new boutique in Wicker Park will introduce Chicago to a rotating selection of obscure designers like Milan’s Mojo Rising and ex-Kenzo upstart Gilles Rosier. Mills calls Gamma Player a concept store, and he and Uozumi will carefully choreograph the contents of the pint-sized space each season. All they will do is follow a two step planned strategy; First they’ll select a handful of men’s and women’s lines, and then bring in CDs, books, and a temporary artistic installation to reinforce the season’s theme.
Their first venture would be to introduce the slim fit for the spring.

Gamma Player Shop, opens Thursday at 2035 West Division, Chicago, (773) 235-0755

men.style.com