Sporty Style with PUMA
The customary ritual of the fashion-industry is undergoing a big change now. It’s missionary now.
Yes, beyond fashion, trends, beauty, and innovation, the direction followed by the fashion shows is to reach the niche market.
True, it invites eyeballs from mob all around the globe but the question is how many of them handpick these designer dresses with bulky prices? Very few!
Realizing this, German sports equipment maker “Puma” decided to promote their products via IGEDO fashion fair held in Duesseldorf, western Germany.
This approach makes me wonder how creative is the team behind this brand that sports are now being depicted as a move to carve another style statement. I am in full support of their initiative (trick), what about you?
Designer Anja Gockel’s collection at IGEDO fashion fair
12:18 pm Eliza Taylor July 23, 2007
Actress Andrea Kamp (Right) along with designer Anja Gockel (Center) presenting the designer collec
Sporty Fever for Euro 2008
1:01 am Eliza Taylor June 17, 2008
The fever of sports is still going on and on. The people irrespective of any nationality are just c
Pitti Uomo 74: PUMA by Yasuhiro Mihara
8:54 pm Eliza Taylor June 22, 2008
PUMA by Yasuhiro Mihara presented at Pitti Immagine Uomo 74 a preview of his collection of sports-f
Mettalic is Hot
5:38 am Eliza Taylor September 24, 2007
I really love metallic colors. They look really stunning. Besides, metallic is very much in fashion
Tornado, glasses ultra technological Derapage
3:05 am Eliza Taylor May 17, 2008
At Mido, the most important exhibition dell'occhiale held in recent days in Milan, have views of goo
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