Bras for girls of 7 years: where is the childhood?

Alright now that the threshold delletà pubertal has considerably lowered, it testifies to the fact that apart from lolite behaviour, the girls at 12 years seem even physically women of 20. But I really believe that now is exaggerating.
The controversy flared (rightly) in Great Britain, where the supermarket chain Tesco has launched its distribution outlets, padded bras and push-ups intended for a particular slice of the market: the children of 7 years. Yes, you read that right, 7 years. The parents associations arise, as well as teachers, Tesco defends itself vendendosi the excuse of playful character of these female ornaments.
Ludico? What we see of fun in a bra? One of the objects reveal charging more sexual than ever have been invented, protagonist of many scenes high rate in erotic film, Prince imaginary male in all its forms… playful?
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