Kate Hudson has taken up the cause of conserving the nature and has endeavored to come forward with an eco friendly line of hair care products. She is launching this line with a good friend of hers, who is also a very renowned hair stylist. He is none other than hairstylist David Babaii. The famous actress has planned to initiate the venture with the hair care products which are environment friendly and she will gradually expand the brand to include a wide range of skin care products and color cosmetics.
For this noble venture, the beautiful actress has decided not to try the products on innocent animals for experimentation. She would, rather, offer her hair for such experiments. It was on her beautiful hair that a product consisting of blue algae, volcanic ash and white ginger were tested.
These nature friendly products will be free of paraben and would be stored in the containers made of 10-percent recycled plastic. The actress has also determined to donate 10% profits of the venture to Wild Aid.
You will soon encounter her exclusive advertisements for marketing the products. The ads have been shooted in South Africa with elephants, cheetahs and other animals.
 
Via Thefashionspot