Simply good sounds more like a slogan for a food company but it’s the motto of Hellmuth jewelry. Founded by Gert Hellmuth in 1983 and based in Pforzheim, Germany, the company makes a wide variety of pieces including bridal jewelry and large statement pieces.

Celebrities who’ve worn Hellmuth include Aisha Tyler, Ali Larter and Britney Spear who wore a Hellmuth ring during her performance at the VMAs last year. Many of the Hellmuth designs incorporate crocodile or snake patterns but in a very abstract way that gives the pieces a luxe feel.